I’m Not a Beauty Blogger: Redefining My Blog

Launching this blog is one of the best things I have done for myself. It took me so long to launch this blog for a number of reasons. One of those reasons was my indecisiveness on what I wanted the blog to be about. I certainly didn’t just want to have a blog just to write crappy kinds of stuff. So after putting it off for so long, I decided in April that it was time. 

This blog turned 4 months on August 1st. I wrote a  July review and August Goal post. You should check it out. Since the launch, I have learned so much about blogging. One of the things I have read over and over and over is the importance of finding a niche. With reading so many beauty blogs and feeling like my content leaned more towards that niche, I decided to find out more. I am now realizing that I do not really fit the beauty blogger profile after reading a lot on who a beauty blogger is and what beauty blogging is all about.

While I absolutely enjoy writing and sampling skin care products, I don’t see myself enjoying that long term. Yes, I love skincare products, but I don’t want to be consumed with sampling them. When I wrote about Why I started blogging, I meant every reason given in that post. I desired for my blog to be an accountability tool as I explored life and sought to live it to the fullest.

I have had to go back to the drawing board to ensure that I'm not missing my path in this blogging thing. My reasons for launching this blog was far beyond testing and reviewing skin care products. It was to step out of my comfort zone, to challenge myself and to harness my creativity. It was also to find a new hobby and to challenge myself to live for more.

I have been on a journey to wholesome living for the last 12 months or so and needed an outlet to share this journey. With focusing more on skincare, I already feel like I'm limiting myself. There are already some pressures to fit into the beauty blogger stereotype. I want to rid myself of any of such pressure. I want the freedom to write about everything that brings me joy.

Moreover, because I value authenticity, I want my blog to exude that authenticity. I know for a fact that I am just too spontaneous and easily bored to stick to writing about skincare and beauty all the time. I want to challenge myself to travel, to embrace life, to live unapologetically, to seek joy and truly find beauty and grace in everything. This is a journey, and I want this blog to be a journal to express this and hopefully encourage others to do the same. (Not to be mistaken with sharing personal information tho *wink*)

It's been an absolute pleasure so far. I have enjoyed every single post about skincare and products that I have written. As much as I enjoy and delight in writing what my readers enjoy, I also want to write about things I enjoy. That is what I think will encourage me to keep this blog going. Win-Win for us. 

I will continue to post about skincare and skincare products because it’s truly what I love. As much as I love trying out skincare, (I really really really love skin care products and I'm obsessed with clear glowing skin), I feel like sampling and showing off products constantly almost makes it look like I'm just trying to market products to my readers. That is one thing that turns me off from a lot of beauty blogs and I hate that to be my blog.

My goal for this blog is not to “convert anyone” with my beliefs about organic and ethical lifestyle. Neither do I want to churn beauty products down people's throats. I just want to document my own journey with hopes to inspire someone to consider living a more purposeful life.

So here’s what to expect on this blog:

  • Beauty (Makeup and skin care) Featuring ONLY organic, all natural /green products. 
  • Brand Spotlight and Product reviews
  • Wanderlusting, adventure and photography posts to share my love for all things photography as I capture the beauty I experience and challenge myself to go out. (PS, I'd hibernate in my room for years if you let me)
  • Uplifting and faith based posts.
  • Food, health and shopping tips to help you shop organic, eat better and live sustainably
  • Lifestyle posts including my journey to living with less, embracing minimalism and embracing a slower and intentional lifestyle.
  • General musings: random posts not fitting to any of the above categories

Lastly, I want to thank all who have supported my blog and always return for new posts each time. I hope you all understand where this post is coming from. Do share your thoughts in the comment section. 

Love and Hearts,
Asaake.

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23 Comments

    • Asaake
      August 18, 2017 / 3:01 am

      Thanks for stopping by πŸ™‚

  1. Steph
    August 14, 2017 / 6:32 am

    If it makes you feel better, my blog turns 2 this month and I still don’t have a niche.
    I’ve blogged about everything under the sun. But, I think I had to in order to discover what works for me and what readers like. After 2 years, I THINK I’m narrowing my niche down- which just so happens to be the best feeling ever!

    I’m impressed that it only took you 4 months!

    Great blog!

    Steph
    http://www.socialspying.com

    • Asaake
      August 18, 2017 / 3:08 am

      WOW! I’m so glad you’ve figured it out. I agree with you tho! Finally finding that rhythm between what you enjoy and what your readers want is so liberating!

  2. August 7, 2017 / 11:46 am

    All the yes to this! I love the idea of a niche, but in actuality, you’re limiting yourself! As a lifestyle blogger, I’ve put myself into 3 categories: faith/inspiration, relationships, and random! It helps having a focus & mission, but then having some leeway to write what you want. πŸ™‚

    • Asaake
      August 18, 2017 / 3:09 am

      Yes!!! I so agree! I hate feeling limited! I just want to be free and fly and enjoy the blogging process rather than it feeling like such a chore.

    • Asaake
      August 18, 2017 / 3:10 am

      Thank you! Excited to bring you along

  3. August 6, 2017 / 1:57 pm

    I’m definitely looking forward to the new posts you’re going to be bringing out! And I agree, it can become quite limiting to stick to a particular niche. It’s your blog at the end of the day it’s great to blog about what you want than doing it just because someone tells you too! Lovely post hun ❀️❀️

    Pearl || http://thepearlylife.wordpress.com

    • Asaake
      August 18, 2017 / 3:10 am

      Thanks my dear! and I agree with you 100%

  4. August 6, 2017 / 12:28 pm

    I love this post and it’s good that you’re being you. I look forward to reading more posts. πŸ™‚ X

    • Asaake
      August 18, 2017 / 3:10 am

      Thank you!

  5. August 5, 2017 / 6:28 pm

    I am TOTALLY multi-passionate like you are, and love writing about everything. I think that’s the beauty about managing a blog of our own – we can write about whateva’ we likeeee!!!

    Loved this post girl, can’t wait to read more of your posts in the future.

    xoxo,
    Krista
    the multipassionate writer behind http://kristaaoki.com & http://reroutelifestyle.com

    • Asaake
      August 6, 2017 / 12:58 am

      yessssssss!! It is OUR blog for a reason! We make of it what we want… No limiting rules! btw, your blog was one of the first I came across when I first started blogging. lOVE IT!

  6. August 5, 2017 / 4:10 pm

    I totally get you love, staying in a niche can get mad boring. A blog should just be an extension of yourself! Have fun πŸ’•

    • Asaake
      August 6, 2017 / 12:56 am

      LOL right! And thank you so much, Nia! I definitely will have fun now that I don’t feel too restricted. phew. πŸ€—

  7. August 5, 2017 / 3:32 pm

    Whenever people talk about growing your blog, they always talk about having a certain niche — and although this is by no means a bad thing, it’s not necessary either! It’s perfectly okay to have variety in your posts and you shouldn’t limit yourself if you don’t want to. I’m looking forward to see what you have in store for the future!

    • Asaake
      August 6, 2017 / 12:55 am

      I agree! I think the problem is how the niche blogging thing is purported as a necessity. Very few of such posts mention that exceptions are allowed. Thank you so much, Nikki. I love your blog btw.

      • August 6, 2017 / 5:05 pm

        So true! I’ve kind of just stopped reading those kinds of posts because I would get sad that I wasn’t doing or couldn’t do everything it said to do lol. And thank you! 😊

  8. Velvet Blush
    August 5, 2017 / 8:44 am

    I don’t think you need to limit yourself to being a skincare or beauty blogger either. I feel like things are changing currently, and I would actually enjoy seeing the mix of posts, it’s also a great way to learn new things x

    Velvet Blush

    • Asaake
      August 6, 2017 / 12:54 am

      I totally agree! The blogging world is experiencing some major changes and I’ve experienced so much already in just four months of active blogging. I’m definitely excited to mix things up. I feel free already!

  9. August 5, 2017 / 7:21 am

    I totally understand where you’re coming from Asake. In all these how to grow your blog posts, they always say finding a ‘niche’ is super important. Whilst it may work for some, I don’t necessarily think we all have to stick to a particular area. I struggled with this for a while as well so I decided to just call my blog a lifestyle one as I don’t want to be stuck in just one box.

    It’s great to share the things that bring you joy and I look forward to reading more of your posts be it beauty related or not πŸ™‚
    Coco Bella Blog

    • Asaake
      August 6, 2017 / 12:52 am

      LOL right! I actually can’t remember how many of those posts I read and how I allowed that influence me. ugh. But yeah, I think that works for people who strictly want to make blogging their full-time career lest one becomes a jack of all trade kinda guy. But it’s not for me and I’m okay with that!
      And thank you so much, my dear! Excited to read more of your posts as well! *Blog more, Demilade.. haha*

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